
AI Search
Tom Rankin
Head of AI Search
Tom leads AI Search at XCL SEO. He helps brands earn visibility in AI Overviews through content, digital PR and technical excellence.
- AI Search (GEO)
- Content Strategy
Our team

Each of them runs a discipline and stays on the account after the pitch.

AI Search
Head of AI Search
Tom leads AI Search at XCL SEO. He helps brands earn visibility in AI Overviews through content, digital PR and technical excellence.

Technical SEO
Technical SEO Director
Misbah leads technical delivery, specialising in large-scale migrations, crawl efficiency and Core Web Vitals.

Technical SEO
Technical SEO Director
Priya leads technical delivery, specialising in large-scale migrations, crawl efficiency and Core Web Vitals.

Content
Head of Content
Daniel builds content programmes that earn their audience — briefs, expert review and measurement included.

Digital PR
Digital PR Lead

Paid Media
Paid Media Director

Analytics
Analytics & Measurement Lead