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Healthcare & healthtech

Content people can safely act on

Health content carries a duty of care and is held to a higher standard by both search engines and regulators. Accuracy, clinical review and clear sourcing are not optional extras here — they are the entry requirement.
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A team reviewing performance data together in a modern office

What makes this sector hard

  • Your-money-or-your-life scrutiny means weak content is actively suppressed
  • Clinical review adds real time and cost to every page
  • Advertising rules restrict claims, targeting and in some cases the channel itself
  • Patient-facing and clinician-facing audiences need genuinely different content
  • Misinformation competitors are often faster and less careful

How we approach it

  • Named clinical authors and reviewers, with credentials and review dates published
  • Source every clinical claim, and separate evidence from opinion visibly
  • Maintain a scheduled review cycle rather than publishing and forgetting
  • Keep patient and professional content in clearly separated, appropriately targeted sections
  • Use paid media only where the platform policy genuinely permits the claim, with pre-approval built into the workflow
  • Prioritise being the accurate cited source in AI answers, where the risk of misinformation is highest
How we work

How we work with healthcare & healthtech clients

See the full working model

  1. Discover

    We get under the skin of your business, market and customers to find the opportunities worth chasing.

  2. Diagnose

    We audit performance, competitors and content to identify the barriers holding growth back.

  3. Deliver

    We execute the prioritised work that compounds visibility, traffic and conversions.

  4. Improve

    We measure, report and iterate continuously so the programme keeps paying for itself.

Growing a healthcare & healthtech business?

A thirty-minute call with someone who already understands your market.

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