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XCL Search Intelligence

Know what to improve next

Turn search data into a prioritised growth plan. We crawl the site, score the content, check AI visibility and hand you a ranked list of what will move the needle fastest — with the evidence attached.
Start free analysisBook a demo
  • No credit card required
  • Takes less than two minutes
  • Actionable in 24 hours

Overview

Demo data

  • SEO Health Score

    82

    out of 100 — good

    +12

  • Content Value

    £214K

    estimated traffic value

    +9%

  • Keyword Opportunities

    2,438

    high-potential keywords

    +21%

  • AI Visibility

    68%

    mentions in AI Overviews

    +15%

  • Technical Issues

    24

    critical issues open

    −18%

  • Competitor Gap

    1,142

    gaps you could win

    +27%

Illustrative interface. Figures are sample data, not a client account.

Trusted by ambitious brands

  • Verity
  • nexora
  • PIVOTAL
  • Altura.
  • modus
  • NORTHLINE
  • Halo.
Built for search leaders

From data overload to clear action

  1. 01

    Scan your site

    We analyse technical health, rankings and AI visibility from your own data.

  2. 02

    Prioritise opportunities

    Get a ranked list of what will move the needle fastest, with the reasoning shown.

  3. 03

    Track improvement

    Measure impact between runs, prove value and keep going.

Our platform

What it measures

  • Site Audit

    Deep technical crawl with clear severity ratings, affected URLs and specific guidance.

    • Crawlability and indexation
    • Core Web Vitals monitoring
    • Redirects and canonicals
    • Broken links and 404s
    • Issue severity and filters

  • Content Value

    Understand content quality, traffic value and optimisation potential page by page.

    • Page inventory with traffic value
    • Quality scores and freshness
    • Intent match and search demand
    • Cannibalisation alerts
    • Internal-link suggestions

  • Keyword Opportunities

    Find high-potential keywords your site can realistically win, ranked by effort and reward.

    • Opportunity scoring
    • Intent clustering
    • Position change tracking
    • Landing page mapping

  • AI Search Visibility

    See how often you are mentioned and cited in AI Overviews and assistants.

    • Citation share over time
    • Cited page inventory
    • Answer coverage by topic
    • Competitive share of voice

  • Competitor Gap

    Benchmark competitors and uncover the gaps you can credibly own.

    • Shared and missing keywords
    • Content depth comparison
    • Authority benchmarking

  • Reporting

    Share-ready reports and automated insights for your team and your board.

    • Scheduled PDF and CSV exports
    • Read-only shareable links
    • Change tracking between runs
Explainable by design

Every score shows its working

A number you cannot interrogate is not evidence. Each score records the model version that produced it, the data that fed it and the categories that had no data at all.

  • Weighted, not magic

    Seven categories with published weights you can see.

  • Missing data is marked

    A category with no data is shown as unavailable, never scored zero.

  • Versioned

    The scoring-model version is stored with every run so history stays comparable.

  • Sourced

    Every third-party figure carries its provider, geography and collection date.

Proof that moves the needle

Real results. Real impact.

Performance that drives commercial growth, not vanity metrics.

View all case studies

  • +213%

    Organic traffic

    Year on year

  • +184%

    Organic revenue

    Year on year

  • +2,400

    Ranking keywords

    Net new, top 100

Connect your data

Works with the tools you already use

Connector status is shown honestly. Anything not yet built says so.

  • Google Search ConsoleAvailable
  • Google Analytics 4Available
  • PageSpeed InsightsAvailable
  • Looker StudioPlanned
  • WordPressBeta
Pricing

Plans that grow with your search programme

Compare everything

  • Starter

    £199/mo

    For growing businesses getting started with SEO.

    • 1 website
    • Weekly scans
    • Site Audit
    • Content Value
    • Email reports
    Start free analysis

    Billed monthly, excluding VAT. Cancel at any time.

  • Most popular

    Professional

    £399/mo

    For teams scaling organic growth with confidence.

    • 5 websites
    • Daily scans
    • All platform modules
    • AI Visibility tracking
    • Priority support
    Start free analysis

    Billed monthly, excluding VAT. Cancel at any time.

  • Agency

    £799/mo

    For agencies and consultants managing multiple clients.

    • 10 websites
    • Daily scans
    • White-label reports
    • Advanced API access
    • Dedicated support
    Start free analysis

    Billed monthly, excluding VAT. Cancel at any time.

FAQ

Frequently asked questions

How does the free analysis work?

Enter a URL and we run a limited scan of that page plus a small sample of the site around it. You get a score, the specific findings behind it and a prioritised list of actions. The report states plainly what the scan could not check — it is a starting point, not a full audit.

What data sources do you use?

Our own crawler for technical and content signals, plus Google Search Console, GA4, PageSpeed Insights and CrUX once you connect them. Third-party keyword, backlink and SERP data appears only through licensed provider integrations, and every figure is labelled with its source and collection date.

How is the SEO Health Score calculated?

It is a weighted composite across crawlability, indexability, content value, on-page signals, performance, authority and AI readiness. If a category has no data we mark it unavailable and renormalise rather than quietly scoring it zero — and the scoring-model version is stored with every run.

Can I connect my own tools and data?

Yes. Search Console, GA4, PageSpeed Insights and CrUX are supported. Licensed connectors for keyword, backlink and SERP providers can be enabled with your own account credentials.

Start your free analysis

See the opportunities your competitors miss

Includes a mobile PageSpeed, SEO and accessibility snapshot.

  • No credit card required
  • Takes less than two minutes
  • Actionable in 24 hours

Prefer a specialist to run it with you?

Our team can interpret the findings and do the work.

Hire an SEO specialistSee our services