The new SEO playbook for sustainable growth
Why the fundamentals matter more than ever — and how to execute them better than your competitors.
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Technical SEO
Priya Raman
Technical SEO Director
Priya runs technical delivery at XCL SEO. She specialises in the problems that only show up at scale: crawl budget on large catalogues, migrations that must not lose a decade of equity, and rendering decisions that quietly decide whether a page gets indexed at all.
Writing
Recent articles by Priya
Core Web Vitals: what actually matters in 2024
Which Core Web Vitals fixes move field data, and which are theatre.
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