The new SEO playbook for sustainable growth
Why the fundamentals matter more than ever — and how to execute them better than your competitors.
Read article14 min read
Technical SEO
Priya Raman
Technical SEO Director
Priya leads technical delivery, specialising in large-scale migrations, crawl efficiency and Core Web Vitals.
Technical SEO
Technical SEO Director
Profile
About Priya
Priya runs technical delivery at XCL SEO. She specialises in the problems that only show up at scale: crawl budget on large catalogues, migrations that must not lose a decade of equity, and rendering decisions that quietly decide whether a page gets indexed at all.
Writing
Recent articles by Priya
Core Web Vitals: what actually matters in 2024
Which Core Web Vitals fixes move field data, and which are theatre.
Read article13 min read