
Digital PR in the age of AI search
Why earned mentions matter more when a model is deciding which sources to trust.
Read article10 min read
Digital PR
Digital PR Lead
Hannah earns coverage in the publications clients actually want to appear in, and measures what it did.

Digital PR
Digital PR Lead
Hannah leads digital PR campaigns, working from original data and genuine newsworthiness rather than volume outreach.

Why earned mentions matter more when a model is deciding which sources to trust.