Digital PR in the age of AI search
Why earned mentions matter more when a model, not a person, is deciding which sources to trust.
Mentions are entity evidence
A link is one signal. A consistent, corroborated description of who you are across credible publications is a different and more durable one — particularly for systems that need to decide whether your claim about yourself is reliable.
Hannah Webb
Digital PR Lead
Hannah earns coverage in the publications clients actually want to appear in, and measures what it did.
Expertise
- Digital PR
- Data Storytelling
- Media Relations
