
How to build content that AI Overviews cite
The structural and editorial choices that make a page quotable.
Read article11 min read
Content
Head of Content
Ayman builds content programmes that earn their audience — briefs, expert review and measurement included.

Content
Head of Content
Ayman leads content at XCL SEO. He is interested in the difference between content that ranks and content that is worth reading, and in the editorial systems that make the second one repeatable.

The structural and editorial choices that make a page quotable.