AI Overviews: What they mean for brands and how to win visibility
A practical guide to understanding AI Overviews, what gets included, and how to optimise for it.
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AI Search
Tom Rankin
Head of AI Search
Tom leads the AI Search practice at XCL SEO, where he works on how brands earn citations in AI Overviews and assistant answers. His background is in technical SEO and content strategy, and most of his time is spent on the unglamorous half of the problem: making sure a site can be crawled, understood and quoted accurately.
He writes the AI search coverage on the XCL journal and speaks regularly on generative engine optimisation.
“Being cited is not a ranking problem wearing a new hat. It rewards clarity and evidence in a way classic SEO never had to.”
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